Shopper Marketing & E-Commerce Manager

Here’s your chance to step into one of Australia’s biggest and most successful FMCG companies and lead the Shopper Marketing and E-Commerce Marketing functions.

We seek an experienced Shopper Marketer with E-Commerce experience who is passionate, motivated and ready to work in a fast paced diverse role. Working closely with our Sales & Marketing teams, this role takes responsibility for the go-to-market activities for the entire Tip Top bakery portfolio.  Do you want to join our team dynamic and fun team

As the Shopper Marketing & E-Commerce Manager, you will be responsible for maximising category performance through leading the creation and execution of Shopper Marketing plans, both online and in-store, collaborating internally with key marketing and sales team stakeholders and delivering first class insights and solutions to drive sustainable growth.

Key Responsibilities

• Lead first class activations (retailer & brand, in-store and online) and negotiations to deliver market share growth
• Lead the development and execution of short and long term strategies which optimise category performance, profitability and sales revenue and achieve company and category objectives.
• Integral input into our Joint business plans
• Be the strategic lead for E-Commerce Marketing
• Lead and develop continuous improvement with our Shopper processes, initiatives and communication.
• Evaluate and monitor retail customer initiatives, working closely with Cartology & Coles360
• Manage end to end process of creative idea to execution with Sales Operations and external agencies.
• Collaborate with Marketing to develop compelling shopper marketing plans
• Manage monthly and annual shopper marketing, category and trade analytics investment, on budget.

What you will need to be successful in this role:

• Be a great team player and leader to manage all stakeholder engagement ensuring projects are delivered on time and in full
• Deliver strong negotiations with tangible outcomes to deliver a first class activation plan aligned with retailer strategy
• Strong Shopper Marketing experience that includes negotiating and leveraging insights to deliver tailored Shopper Marketing plans, achieving company and customer objectives and advancing category leadership.
• Good interpersonal skills and proven ability to develop long term category growth strategies and short term ‘Go to Market’ activities.
• Experience in partnering with Marketing to deploy fundamentals of Category Leadership, drive category growth and achieve category captaincy.

About us

At Tip Top Bakeries, we’re proud to produce an extensive range of wholesome sliced bread, muffins, crumpets, pies, and bakery snacks. Our purpose of ‘Everyday Moments of Goodness’ represents the lives we touch and the difference we make. Those moments that bring a smile, make us proud, or keep us safe, are moments we strive for through our work.

We take pride in supporting our people to learn, grow, and develop throughout their careers with Tip Top Bakeries. We believe in the power of an inclusive and diverse workforce and invest in meaningful initiatives to remove barriers and enable our employees to have a satisfying and rewarding career with us. Our vision for Tip Top Bakeries is an organisation where everyone belongs, everyone is valued, and everyone has equal opportunity.

How to Apply

To apply for this opportunity please submit your application by clicking on the 'Apply' button

During the recruitment process you may be required to complete pre-employment screening tests which include a criminal record check.

At Tip Top we strive to create a place where Everyone belongs, Everyone is valued, and Everyone has equal opportunity.

We encourage applications from people of all ages, nationalities, abilities, and cultures - including Aboriginal and Torres Strait Islander peoples, the LGBTQI+ community and people living with disability.

So we can get to know you in the best possible way, we're happy to adjust our recruitment process to support accessibility needs. Let us know your needs in providing a positive, barrier-free recruitment process via phone on 02 9168 4260 or email to ttpeopleservices@gwf.com.au