Senior Brand Manager

• Lead strategy & drive growth on iconic brands & products
• Values driven company with great culture
• Enjoy a hybrid working model – WFH 2 days pw
• Delicious free bakery products to take home daily

We are seeking a passionate and experienced Senior Brand Manager to join our Burgers & Bakery Snacks team. Someone who thrives on creating strategies and delivering results across a diverse portfolio under an iconic Australian brand, Tip Top.

In this newly created position based in North Ryde, you will report into the Head of Marketing and be responsible for developing the growth strategy for Tip Top Burgers & Bakery Snacks, with the support of an Assistant Brand Manager.

Purpose of the role

• Work on an iconic Australian brand developing strategic plans to achieve growth ambitions for Tip Top Burgers & Bakery Snacks
• Create and implement ATL & BTL product marketing plans, working closely with creative and media agencies, including campaign socials
• Drive portfolio innovation pipeline working with Insights & Innovation teams
• Lead cross functional project teams including Sales, Category, Operations to step change growth
• Budget management, including P&L & ROI choices and day to day portfolio management

About you

The ideal candidate will have

• A passion for iconic local brands
• 2+ years Senior Brand Management experience with substantial experience in Marketing
• A passion for a marketing career in FMCG food
• A creative thinker with a history of developing successful portfolio growth strategies and executing impactful marketing plans
• Strong stakeholder management skills, as you will need to inspire and collaborate well to drive cross functional teams to deliver growth ambitions
• Exceptional influencing, networking and communication skills, to engage and influence senior executives and customers  
• Experience working with multiple agencies to develop and manage ATL campaigns
• Extensive innovation experience, from ideation, concept creation through to pipeline creation and launch
• The ability to analyse data from multiple sources and identify key insights and opportunities
• Outstanding project management skills and adherence to stage gate processes
• Strong commercial acumen, developing P&Ls and managing portfolio profitability

About us

We are Australia’s leading brand of quality bread and bakery products. Chances are that one of our iconic brands is sitting on your table, packed in your lunchbox or resting in your pantry right now, as well as supplying leading quick service restaurants and the commercial food service channel.

Join the team and be part of one of our iconic brands like Tip Top, Abbotts Bakery, Bürgen and Golden.

Start the conversation

If this role sounds like you and you’re eager to learn, grow, and help create everyday moments of goodness, we want to hear from you. To apply for this opportunity please submit your application by clicking on the ‘Apply’ button.

Our Recruitment Process typically consists of a brief, prearranged telephone or video call, followed by 1-2 interviews in-person or over Zoom/Teams. We’re happy to adjust our recruitment process to support your accessibility needs. Let us know your needs in providing a positive, barrier-free recruitment process via phone on (02) 9168 4200 or email to ttpeopleservices@gwf.com.au . Please do not call to enquire about this position as the phone number is for requesting accessibility needs only.

During the recruitment process you may be required to complete pre-employment screening which consists of a medical (includes drug & alcohol testing) and a criminal record check.

At Tip Top we strive to create a place where Everyone belongs, Everyone is valued, and Everyone has equal opportunity. We encourage applications from people of all ages, nationalities, abilities, and cultures – including Aboriginal and Torres Strait Islander peoples, the LGBTQI+ community and people living with disability.