Regional Field Sales Manager

• Be part of one of the largest field leadership scopes in Australian FMCG
• Strategic seat in both Field Sales and Commercial Leadership Team
• Opportunity to lead with impact in a fast paced, values led organisation

Tip Top is one of Australia and New Zealand’s most loved food brands, baking the bread and bakery products that fuel millions of everyday moments of goodness.

We’re seeking an exceptional Regional Sales Manager to lead our NSW and QLD Field Sales team. This is a rare opportunity to own and lead the commercial and execution agenda across two major states, partnering directly with Coles, Woolworths and Independents Store operation teams whilst shaping the future of field performance for one of Australia’s most iconic FMCG organisations. You’ll drive commercial outcomes, uplift execution standards and lead cultural and safety excellence across a large, dispersed workforce.

Reporting to the Head of Field Sales, you will lead a team of 4 direct reports and approx. 400 indirect team members across NSW and QLD.

If you’re a proven people leader with FMCG and retail execution experience, this role offers high impact, scale and career growth.

Purpose of the Role

• Build accountability, engagement and capability across NSW & QLD
• Coach and empower leaders to deliver commercial and people outcomes
• Lead change, uplift capability and embed continuous improvement initiatives
• Drive execution excellence in-store across both states
• Partner with Commercial, Customer, Finance, Operations, Health & Safety and People & Performance to deliver shared business outcomes
• Monitor performance trends, identify opportunities and act with pace
• Build strong retailer relationships, influence outcomes to support long-term growth plans

About You

The ideal candidate will have:

• 10+ years in FMCG sales, retail or consumer goods
• Experience leading large field teams (100–400+)
• Resilience, agility and a coaching‑led leadership style
• Strength in change leadership and making change “stick”
• Passion for a safe, high‑performance team culture
• Proven commercial acumen with execution discipline
• Ability to influence at all levels and drive cultural change

Why Join Us?

At Tip Top Bakeries, we're proud to produce an extensive range of wholesome sliced bread, muffins, crumpets, pies, and bakery snacks. Our purpose of ‘Everyday Moments of Goodness' represents the lives we touch and the difference we make. Those moments that bring a smile, make us proud, or keep us safe, are moments we strive for through our work.

We take pride in supporting our people to learn, grow, and develop throughout their careers with Tip Top Bakeries. We believe in the power of an inclusive and diverse workforce and invest in meaningful initiatives to remove barriers and enable our employees to have a satisfying and rewarding career with us. Our vision for Tip Top Bakeries is an organisation where everyone belongs, everyone is valued, and everyone has equal opportunity.

Join the team and be part of one of our iconic brands like Tip Top, Abbotts Bakery, Bürgen and Golden.

Working with Tip Top, we offer many benefits including:

• Family-friendly policies including 12 weeks of paid parental leave, additional paid time off to ease back to work and ongoing superannuation contributions during unpaid parental leave
• Recognition and award programs, including access to our online rewards platform
• Health and wellbeing programs including access to our 24/7 Employee Assistance Program, and on-site physiotherapy services
• Flexible working options
• Access to an extensive range of internal trainings and development programs for your career
• Financial support for approved study pathways, as well as traineeship and apprenticeship programs
• Two paid volunteer days per year as part of our focus on Community Partnerships
• Novated Leasing Options

Start the Conversation

If this role sounds like you and you’re eager to learn, grow, and help create everyday moments of goodness, we want to hear from you. To apply for this opportunity please submit your application by clicking on the ‘apply now' button.

Our Recruitment Process typically consists of a brief, prearranged telephone or video call, followed by 1-2 interviews in-person or over Zoom/Teams. We’re happy to adjust our recruitment process to support your accessibility needs. Let us know your needs in providing a positive, barrier-free recruitment process via phone on (02) 9168 4200 or email to ttpeopleservices@gwf.com.au . Please do not call to enquire about this position as the phone number is for requesting accessibility needs only.

During the recruitment process you may be required to complete pre-employment screening which include a medical (includes drug & alcohol testing) and a criminal record check.

At Tip Top we strive to create a place where Everyone belongs, Everyone is valued, and Everyone has equal opportunity. We encourage applications from people of all ages, nationalities, abilities, and cultures – including Aboriginal and Torres Strait Islander peoples, the LGBTQI+ community and people living with disability.