Category Manager

• Lead high-profile categories within Australia's most recognised bakery business
• Influence retailer strategy and category growth across major customers
• Partner with experienced leaders across Category, Sales, Marketing and Insights
• North Ryde based | Hybrid working, 3 days in office

At Tip Top, we're passionate about creating everyday moments of goodness. We're looking for a commercially minded Category Manager to lead the category growth agenda across our Bakery Snacks, Bun & Roll and International portfolios.

Reporting to the Head of Category & Shopper, this is an opportunity to influence category strategy, shape retailer conversations and turn shopper and market insights into actions that drive growth for both our customers and our business. You'll work closely with Sales, Marketing, Insights and key retail partners to identify opportunities, unlock category growth and deliver compelling commercial recommendations.

Purpose of the Role

• Lead the growth agenda across the Bakery Snacks, Bun & Roll and International portfolios, identifying opportunities that drive commercial performance
• Develop insight-led strategies and recommendations that deliver growth for both Tip Top and our retail partners
• Translate shopper, retailer and market data into compelling commercial stories that influence decisions and drive action
• Lead customer range reviews, building persuasive recommendations that optimise ranging, distribution and performance
• Partner closely with Sales, Marketing, Shopper Marketing and Insights teams to deliver growth initiatives, innovation launches and joint business objectives
• Utilise Circana, Quantium and retailer data to uncover trends, evaluate performance and identify future opportunities
• Support innovation and new product launches through forecasting, sizing and commercial evaluation
• Build trusted relationships with retailer stakeholders and establish yourself as the go-to expert across your portfolios
• Monitor market, shopper and competitor activity to proactively identify emerging trends and growth opportunities

About You

The ideal candidate will have:

• Experience in FMCG Category Management, Insights or Category Analytics
• A track record of translating data and shopper insights into commercial recommendations and outcomes
• Confidence leading category reviews, presenting recommendations and influencing decision makers
• Strong analytical capability coupled with the ability to tell a compelling commercial story
• The ability to operate as the category expert, identifying opportunities and driving action across cross-functional teams
• Experience working with retailer, shopper and market data such as Circana, Quantium or similar platforms
• A naturally curious mindset with a passion for understanding shopper behaviour and category performance

Why Join Us?

At Tip Top Bakeries, we're proud to produce an extensive range of wholesome sliced bread, muffins, crumpets, pikelets, bagels and pies. Our purpose of ‘Everyday Moments of Goodness' represents the lives we touch and the difference we make. Those moments that bring a smile, make us proud, or keep us safe, are moments we strive for through our work.

We take pride in supporting our people to learn, grow, and develop throughout their careers with Tip Top Bakeries. We believe in the power of an inclusive and diverse workforce and invest in meaningful initiatives to remove barriers and enable our employees to have a satisfying and rewarding career with us. Our vision for Tip Top Bakeries is an organisation where everyone belongs, everyone is valued, and everyone has equal opportunity.

Join the team and be part of one of our iconic brands like Tip Top, Abbotts Bakery, Bürgen and Golden.

Working with Tip Top, we offer many benefits including:

• Family-friendly policies including 14 weeks of paid parental leave, additional paid time off to ease back to work and ongoing superannuation contributions during unpaid parental leave
• Recognition and award programs, including access to our online rewards platform
• Health and wellbeing programs including access to our 24/7 Employee Assistance Program
• Flexible working options
• Access to an extensive range of internal trainings and development programs for your career
• Financial support for approved study pathways, as well as traineeship and apprenticeship programs
• Two paid volunteer days per year as part of our focus on Community Partnerships
• Novated Leasing Options

Start the Conversation

If this role sounds like you and you’re eager to learn, grow, and help create everyday moments of goodness, we want to hear from you. To apply for this opportunity please submit your application by clicking on the ‘apply now' button.

Our Recruitment Process typically consists of a brief, prearranged telephone or video call, followed by 1-2 interviews in-person or over Zoom/Teams. We’re happy to adjust our recruitment process to support your accessibility needs. Let us know your needs in providing a positive, barrier-free recruitment process via phone on (02) 9168 4200 or email to ttpeopleservices@gwf.com.au . Please do not call to enquire about this position as the phone number is for requesting accessibility needs only.

During the recruitment process you may be required to complete pre-employment screening which include a medical (includes drug & alcohol testing) and a criminal record check.

At Tip Top we strive to create a place where Everyone belongs, Everyone is valued, and Everyone has equal opportunity.We encourage applications from people of all ages, nationalities, abilities, and cultures – including Aboriginal and Torres Strait Islander peoples, the LGBTQI+ community and people living with disability.

Important: We have been alerted to scam emails falsely claiming to represent George Weston Foods. Please note that we will never offer employment without a formal recruitment process, ask for payment, or request sensitive information via external links or unsolicited messages. All official communication will come from verified company channels.