Category Analyst

• Collaborative, high-performance culture focused on growth and innovation
• Work with iconic household brands and influence category, shopper and commercial strategies
• North Ryde based – hybrid working environment 

Help shape category strategy and shopper growth by transforming data into insights across Australia's leading bakery brands. 

Tip Top, part of the George Weston Foods (GWF) family, is Australia and New Zealand’s leading bakery business — home to beloved brands like Tip Top®, Abbott’s Bakery®, Golden® and more. Every day, our 4,500 people help us bring quality baked goods to millions of households, quick service restaurants, and food service partners. 
  
We’re passionate about our products, our people and creating a high performing, values driven culture and now we’re looking for a Category Analyst to help us continue to grow. 
  
Based in North Ryde, you’ll be a key member of the Category, Shopper & E Commerce team, bringing data to life and turning insights into clear, compelling actions. Your work will influence category strategy, go to market planning, shelf execution and shopper marketing initiatives across Australia’s biggest bakery brands. 
  
If you love data, enjoy problem solving and want to see your analysis directly shaping commercial decisions, this is the role for you. We're looking for someone who is naturally curious, enjoys asking "why", and is excited by the opportunity to leverage emerging technologies and AI to improve reporting, uncover insights faster and continually evolve the way we work. 
  
Purpose of the role 

• Turn data into clear, actionable insights for sales, category and shopper teams
• Lead the monthly Category Report: analyse performance, market trends, competitor activity and present insights to stakeholders across the business
• Lead POG/space analysis and support customer range reviews
• Deliver ad hoc analysis across promotions, pricing, campaigns and e commerce
• Build strong relationships with internal teams and external data partners

About you

• Strong Excel, PowerPoint and general MS Office skills
• Experience with Circana, Quantium, Tableau and/or JDA (desirable)
• Proven analytical capability and attention to detail
• Confidence presenting insights and influencing stakeholders
• Ability to manage competing priorities and work to deadlines
• A continuous improvement mindset with a collaborative, values driven approach 

Why Join Us? 

At Tip Top Bakeries, we're proud to produce an extensive range of wholesome sliced bread, muffins, crumpets, pies, and bakery snacks. Our purpose of ‘Everyday Moments of Goodness' represents the lives we touch and the difference we make. Those moments that bring a smile, make us proud, or keep us safe, are moments we strive for through our work. 

We take pride in supporting our people to learn, grow, and develop throughout their careers with Tip Top Bakeries. We believe in the power of an inclusive and diverse workforce and invest in meaningful initiatives to remove barriers and enable our employees to have a satisfying and rewarding career with us. Our vision for Tip Top Bakeries is an organisation where everyone belongs, everyone is valued, and everyone has equal opportunity. 

Join the team and be part of one of our iconic brands like Tip Top, Abbotts Bakery, Bürgen and Golden. 

Working with Tip Top, we offer many benefits including: 

• Family-friendly policies including 12 weeks of paid parental leave, additional paid time off to ease back to work and ongoing superannuation contributions during unpaid parental leave
• Recognition and award programs, including access to our online rewards platform
• Health and wellbeing programs including access to our 24/7 Employee Assistance Program, and on-site physiotherapy services
• Flexible working options
• Access to an extensive range of internal trainings and development programs for your career
• Financial support for approved study pathways, as well as traineeship and apprenticeship programs
• Two paid volunteer days per year as part of our focus on Community Partnerships
• Novated Leasing Options 

Start the Conversation 

If this role sounds like you and you’re eager to learn, grow, and help create everyday moments of goodness, we want to hear from you. To apply for this opportunity please submit your application by clicking on the ‘apply now' button. 

Our Recruitment Process typically consists of a brief, prearranged telephone or video call, followed by 1-2 interviews in-person or over Zoom/Teams. We’re happy to adjust our recruitment process to support your accessibility needs. Let us know your needs in providing a positive, barrier-free recruitment process via phone on (02) 9168 4200 or email to ttpeopleservices@gwf.com.au. Please do not call to enquire about this position as the phone number is for requesting accessibility needs only. 

During the recruitment process you may be required to complete pre-employment screening which include a medical (includes drug & alcohol testing) and a criminal record check. 

At Tip Top we strive to create a place where Everyone belongs, Everyone is valued, and Everyone has equal opportunity. 

We encourage applications from people of all ages, nationalities, abilities, and cultures – including Aboriginal and Torres Strait Islander peoples, the LGBTQI+ community and people living with disability.  

Important: We have been alerted to scam emails falsely claiming to represent George Weston Foods. Please note that we will never offer employment without a formal recruitment process, ask for payment, or request sensitive information via external links or unsolicited messages. All official communication will come from verified company channels.