Category Analyst
Sydney, NSW, AU
Tip Top, part of the George Weston Foods (GWF) family, is Australia and New Zealand’s leading bakery business — home to beloved brands like Tip Top®, Abbott’s Bakery®, Golden® and more. Every day, our 4,500 people help us bring quality baked goods to millions of households, quick service restaurants, and food service partners.
We’re passionate about our products, our people and creating a high performing, values driven culture. And right now, we’re looking for a Category Analyst to help us continue to grow.
As a Category Analyst, you’ll be a key member of the Category, Shopper & E Commerce team, bringing data to life and turning insights into clear, compelling actions. Your work will influence category strategy, go to market planning, shelf execution and shopper marketing initiatives across Australia’s biggest bakery brands.
If you love data, enjoy problem solving and want to see your analysis directly shaping commercial decisions — this is the role for you.
Purpose of the role
• Turn data into clear, actionable insights for sales, category and shopper teams
• Lead the monthly Category Report: analyse performance, market trends, competitor activity and present insights to stakeholders across the business
• Lead POG/space analysis and support customer range reviews
• Deliver ad hoc analysis across promotions, pricing, campaigns and e commerce
• Build strong relationships with internal teams and external data partners
About you
• Strong Excel, PowerPoint and general MS Office skills
• Experience with Circana, Quantium, Tableau and/or JDA (desirable)
• Proven analytical capability and attention to detail
• Confidence presenting insights and influencing stakeholders
• Ability to manage competing priorities and work to deadlines
• A continuous improvement mindset with a collaborative, values driven approach
Start the Conversation
If this role sounds like you and you’re eager to learn, grow, and help create everyday moments of goodness, we want to hear from you. To apply for this opportunity please submit your application by clicking on the ‘apply now' button.
Our Recruitment Process typically consists of a brief, prearranged telephone or video call, followed by 1-2 interviews in-person or over Zoom/Teams. We’re happy to adjust our recruitment process to support your accessibility needs. Let us know your needs in providing a positive, barrier-free recruitment process via phone on (02) 9168 4200 or email to ttpeopleservices@gwf.com.au . Please do not call to enquire about this position as the phone number is for requesting accessibility needs only.
During the recruitment process you may be required to complete pre-employment screening which include a medical (includes drug & alcohol testing) and a criminal record check.
At Tip Top we strive to create a place where Everyone belongs, Everyone is valued, and Everyone has equal opportunity. We encourage applications from people of all ages, nationalities, abilities, and cultures – including Aboriginal and Torres Strait Islander peoples, the LGBTQI+ community and people living with disability.