Brand Manager

• Be part of a high-performing team in a dynamic, growth-focused business
• Work on leading brands with real impact in the Foodservice market
• Enjoy a collaborative culture that values innovation and continuous improvement

Join one of Australia and New Zealand’s leading food manufacturers and help shape the future of iconic brands in the Foodservice channel.

GWF is a major player in the food industry, employing over 6,000 people across 60 sites. Our Tip Top Bakeries division is Australia’s leading supplier of quality bread and bakery products, supplying both the retail and foodservice channels. We’re passionate about innovation, growth and delivering great products to our customers.

Working in a hybrid environment, based at North Ryde, as a Brand Manager – Foodservice, you’ll lead marketing activities for our B2B Direct Accounts channel, managing a product portfolio under four brands and driving growth through strategic planning, new product development (NPD) and digital marketing initiatives. This is a hands-on role where you’ll collaborate across Sales, Innovation, Operations and external agencies to deliver impactful campaigns and product launches.

Purpose of the Role

• Develop and execute marketing strategies and plans for the Foodservice channel
• Champion brand performance by monitoring market trends and competitor activity
• Lead digital marketing initiatives, including product marketing via the Customer Order Portal and account acquisition via social media and email campaigns
• Drive NPD projects from concept to commercialisation and optimize the product portfolio for profitability
• Deliver marketing activation plans, promotional programs and sales tools
• Manage budgets and ensure timely reporting and analysis

About You

The ideal candidate will have:

• 3+ years’ experience in Marketing Management, ideally in Foodservice or B2B
• 2+ years’ experience in digital marketing and brand management
• Strong project management, stakeholder engagement and communication skills
• Ability to generate insights, think strategically and deliver results.
• Experience managing agency relationships and cross-functional projects

Why Join Us?

At Tip Top Bakeries, we're proud to produce an extensive range of wholesome sliced bread, muffins, crumpets, pies, and bakery snacks. Our purpose of ‘Everyday Moments of Goodness' represents the lives we touch and the difference we make. Those moments that bring a smile, make us proud, or keep us safe, are moments we strive for through our work.

We take pride in supporting our people to learn, grow, and develop throughout their careers with Tip Top Bakeries. We believe in the power of an inclusive and diverse workforce and invest in meaningful initiatives to remove barriers and enable our employees to have a satisfying and rewarding career with us. Our vision for Tip Top Bakeries is an organisation where everyone belongs, everyone is valued, and everyone has equal opportunity.

Join the team and be part of one of our iconic brands like Tip Top, Abbotts Bakery, Bürgen and Golden.

Working with Tip Top, we offer many benefits including:

• Family-friendly policies including 12 weeks of paid parental leave, additional paid time off to ease back to work and ongoing superannuation contributions during unpaid parental leave
• Recognition and award programs, including access to our online rewards platform
• Health and wellbeing programs including access to our 24/7 Employee Assistance Program, and on-site physiotherapy services
• Flexible working options
• Access to an extensive range of internal trainings and development programs for your career
• Financial support for approved study pathways, as well as traineeship and apprenticeship programs
• Two paid volunteer days per year as part of our focus on Community Partnerships
• Novated Leasing Options

Start the Conversation

If this role sounds like you and you’re eager to learn, grow, and help create everyday moments of goodness, we want to hear from you. To apply for this opportunity please submit your application by clicking on the ‘apply now' button.

Our Recruitment Process typically consists of a brief, prearranged telephone or video call, followed by 1-2 interviews in-person or over Zoom/Teams. We’re happy to adjust our recruitment process to support your accessibility needs. Let us know your needs in providing a positive, barrier-free recruitment process via phone on (02) 9168 4200 or email to ttpeopleservices@gwf.com.au . Please do not call to enquire about this position as the phone number is for requesting accessibility needs only.

During the recruitment process you may be required to complete pre-employment screening which include a medical (includes drug & alcohol testing) and a criminal record check.

At Tip Top we strive to create a place where Everyone belongs, Everyone is valued, and Everyone has equal opportunity. We encourage applications from people of all ages, nationalities, abilities, and cultures – including Aboriginal and Torres Strait Islander peoples, the LGBTQI+ community and people living with disability.