Assistant Brand Manager

We’re looking for an Assistant Customer Brand Manager to join Tip Top, one of Australia’s most iconic FMCG brands, supporting private label brands for major retailers.

Reporting to the National Account Manager – Customer Brands, this role is project management focused, supporting the delivery of private label innovation, product development and packaging initiatives for major retail partners.

This role provides hands-on exposure to marketing, innovation and customer brand management, making it ideal for someone looking to build a career in marketing or continue developing within customer/commercial teams with a fast-paced FMCG environment.

Purpose of the Role

• Support the development and execution of long‑term Customer Brand and private label strategies
• Lead and manage new product development (NPD), product improvement and packaging update projects across the private label portfolio
• Coordinate projects through the NPD stage‑gate process, ensuring timelines, quality and commercial outcomes are met
• Contribute to Integrated Business Planning (IBP) and provide key inputs into demand and innovation discussions
• Build strong relationships with internal teams (Innovation, Sales, Category, Supply Chain) and external partners (retailers, agencies, packaging suppliers)
• Act as a Customer Brand champion, using insights and data to drive informed decision‑making
• Ensure all activities align with Tip Top’s safety, quality and compliance standards

About You

The ideal candidate will have:

• A Bachelor’s degree in Business, Commerce, Marketing or a related discipline - desirable
• 2–3 years’ experience in FMCG marketing, customer engagement, shopper or POS activation, project management, or field sales
• Strong project management skills with a proven ability to meet deadlines
• Commercial acumen, including an understanding of P&Ls and financial drivers
• Ability to translate consumer insights and data into clear recommendations
• Strong stakeholder management and relationship‑building skills
• A proactive, solutions‑focused mindset with a passion for brands and innovation

Why Join Us?

At Tip Top Bakeries, we're proud to produce an extensive range of wholesome sliced bread, muffins, crumpets, pies, and bakery snacks. Our purpose of ‘Everyday Moments of Goodness' represents the lives we touch and the difference we make. Those moments that bring a smile, make us proud, or keep us safe, are moments we strive for through our work.

We take pride in supporting our people to learn, grow, and develop throughout their careers with Tip Top Bakeries. We believe in the power of an inclusive and diverse workforce and invest in meaningful initiatives to remove barriers and enable our employees to have a satisfying and rewarding career with us. Our vision for Tip Top Bakeries is an organisation where everyone belongs, everyone is valued, and everyone has equal opportunity.

Working with Tip Top, we offer many benefits including:

• Family-friendly policies including 12 weeks of paid parental leave, additional paid time off to ease back to work and ongoing superannuation contributions during unpaid parental leave
• Recognition and award programs, including access to our online rewards platform
• Health and wellbeing programs including access to our 24/7 Employee Assistance Program, and on-site physiotherapy services
• Flexible working options
• Access to an extensive range of internal trainings and development programs for your career
• Financial support for approved study pathways, as well as traineeship and apprenticeship programs
• Two paid volunteer days per year as part of our focus on Community Partnerships
• Novated Leasing Options

Start the Conversation

If this role sounds like you and you’re eager to learn, grow, and help create everyday moments of goodness, we want to hear from you. To apply for this opportunity please submit your application by clicking on the ‘apply now' button.

Our Recruitment Process typically consists of a brief, prearranged telephone or video call, followed by 1-2 interviews in-person or over Zoom/Teams. We’re happy to adjust our recruitment process to support your accessibility needs. Let us know your needs in providing a positive, barrier-free recruitment process via phone on (02) 9168 4200 or email to ttpeopleservices@gwf.com.au . Please do not call to enquire about this position as the phone number is for requesting accessibility needs only.

During the recruitment process you may be required to complete pre-employment screening which include a medical (includes drug & alcohol testing) and a criminal record check.

At Tip Top we strive to create a place where Everyone belongs, Everyone is valued, and Everyone has equal opportunity. We encourage applications from people of all ages, nationalities, abilities, and cultures – including Aboriginal and Torres Strait Islander peoples, the LGBTQI+ community and people living with disability.